Paul Pogba | Undergoing Medical | Helping out the Laundry Ladies

Do you want Pogba for £100 million?


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Pogba represents an ideal fit for Adidas now. He is a master of his craft but more importantly for the brand’s marketers he is the embodiment of individualism which is a huge appeal to young audiences. Adidas has admitted it needs to work harder to reflect how people view and discuss the beautiful game now, bringing personality and dynamism to its marketing that’s been noticeably lacking from parts of its communications in recent years.

Business development director at Pitch, Paul McCormick, described Pogba as “a marketer’s dream who showcases all that is great about the beautiful game – skill, pace, personality and power”.

“By declaring that he has signed for Adidas because they have the same shared ambition as him and will allow him to explore new creative frontiers, the message to his audience is that Adidas is the brand for free-thinking, creative footballers and people.”

Pogba’s appeal with younger audiences will allow Adidas to make the most of what McCormick describes as a “crossover athlete” and will likely lead to many collaborations which explore his interests in sport, music and style.

Alex Coulson, executive director at Sport Industry Group, said the partnership would likely produce a number of "headline grabbing campaigns". He said the brand’s success is rooted in its desire to “find new ways to talk with consumers and in a language they understand”.

Fans saw that with 'There will be haters' a campaign that was built on an in depth knowledge of its target audience's world and was a brave decision to take. "The fact that Adidas was awarded the 2015 Brand of the Year and has five shortlisted entries at this year's BT Sport Industry Awards is no small feat, it's testament to the brand's fresh, creative and daring approach.”

But with Pogba, Adidas had to work hard to secure its star signing. Prime Time Sport’s chief executive, Esteve Calzada, attributed the drawn out negotiations between Adidas and Pogba as “mainly money driven”.

He said: “Mino Raiola, his agent, has been pushing for as much money as possible because it was the right time.”

According to Calzada a combination of factors other than creativity helped formulate the deal.

“He’s youth, playing for a big team, playing in a big league, the Euros approaching and his media appeal mean brands want to associate with him.”

While money is clearly a driving force behind this deal it did not pave the way to the two parties meeting. Brands are becoming increasingly conscious about which sports personalities they align themselves with and the swiftness with which they will drop a major ambassador in light of any negative publicity, such has been the case with Nike and Maria Sharapova, illustrates these increasingly complex relationships.

In Pogba, Adidas has found a fitting partner who echoes the brand's ethos of bold individualism and with that it will continue to be relevant to young audiences keen to feel a sense of individualism in the brands they associate with.

http://www.thedrum.com/news/2016/03/25/why-paul-pogba-far-more-just-big-name-adidas

I remember someone saying he's addidas third most important player now after Messi and someone I can't remember

Good read :drool:
 
This logic is very flawed. I mean this board alone probably contains many people who have never been in Manchester let alone Old Trafford yet they are Man United fans. Just like us, Juventus are a global and massive club which attract support and fans from everywhere around the world including those who can't make it to United or Juventus respective cities.

Unless you believe only those in this forums who have been to Manchester are true fans of the club(which will probably alienate the majority of posters here) then your reasoning is incredibly faulty

Very well said. This is a tangent, is off topic and will probably get me shouted at by the mods - but is is an issue that really pushes my buttons.

Location has nothing to do with how much of a "fan" you are.

In recent years I have become obsessed with the NFL, I watch every Miami game, I stay up til 4am on a work night to watch the last snaps of meaningless preseason games, I watch all 7 rounds of the draft, tweet about them all day, I can name you the 7th choice WR on the depth chart who will never play a snap in the NFL.

I just finished Uni, hope to get married soon and then have a kid. Oddly enough i do not have the money to fly to Miami 8 times per year (luckily I just saw them live in London 2 years in a row!) and I do not have a season ticket, but you will struggle to find many people who live in Miami and go to every game who are more passionate about the team than me.
 
The fighting over money gets dull. This guy has his priorities right:



Saw that on twitter and haven't saw anyone say it better. I don't care how much cheaper Sissoko is, I want Pogba.

Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".
 
According to Gazzetta, the deal is underway and could be concluded very quickly. The news of the day is that Pogba no longer wants to be a Juventino. Through his agent, Mino Raiola, Paul has communicated to Juve officials that he intends to go back to his old team. Paul wants to go, and at this point one of the key elements of the Juventus resistance has cracked.

“Paul will not be sold, unless he asks us to leave” has been the Juve mantra. Well, that moment has come. Pogba hasn’t resisted the temptation of Jose Mourinho and lots of money. Which is why Juventus doesn't have an alternative to accepting the English offer and investing the proceeds into new players.

Pogba’s propsed new contract is 12 million Euros net for 5 + 1 years plus bonuses. Currently at Juve he gets 4.5 (6 including bonuses) and is the highest paid player. The difference is huge. Other signal – prior to departing for the Euros, he had cancelled his rental (?) near the Olimpic stadium. It was a sign that something was going through his head. Manchester will offer 125 million Euros, off which 100 million will go to Juve and 25million to Paul. This is because Pogba and Juve have a gentleman’s agreement in place, according to which, in case of a sale, Pogba will receive 20% of the proceeds.
Wow Pogba will be pocketing himself a lot of money this year. If one adds up everything with sponsors and such, he could net himself up to 50 million this year alone :eek:
 
So is there a future sell on fee for us :D

Pretty annoying they only bought if for less than 1m, when Danny Inges went for 8m after his tribunal case... not to mentioned Juv first refused to pay anything for him.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".

I highly doubt it.

Leicester supposedly want £40m+ for Mahrez, Bonucci will cost even more than that and Kroos might be the most expensive of all.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".
In what world would you buy those players with that money? In today's market that is absolutely impossible. Kroos alone will take 90-95% of that money for his transfer if not more and you're already operating with not enough money left to do any serious business.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".

No you aren't. Why this constant downplaying of transfer fees? You wouldn't even get Bonucci and Kroos for £120m let alone adding Mahrez in there. And there's no chance Madrid sell Kroos to us anyway.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".
No way you can buy even 2 of those for 120 million. Kroos in the current market should be around 70m at the very least.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".

I don't think you could get those for £120m I'm afraid.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".
That's wishful thinking. In reality the Pogba money has gotten us Fellaini, Schneiderlin, and Herrera.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".

Yeah you aren't getting 3 of them for 120million.
City couldn't get Bonucci for 50m.
Madrid wouldn't sell Kroos for less than 60m.
Mahrez isn't going for less than 45m.
 
Obviously he will have an impact on the reputation of the club, but what I'm saying is; in terms of sheer numbers of income through his marketability short term, that doesn't justify paying £100m for him. The original post was aimed at someone saying something in the lines of us paying so much money for him because he will earn it back for us through marketing.
Why are you limiting the deal's impact to only the short term when this is, for all intents and purposes, a capital investment and thus a long term venture. The £100m we are spending is so as to allow us to exploit a window of opportunity to sign a player who wouldn't be available to us when everyone is involved, if Barcelona and Real Madrid were in play we wouldn't be signing him. Plus I doubt you would, or most on here, be in a position to know the ins and outs of how Woodward intends to exploit Pogba's image rights to make such a declaration, if there is one thing that Woodward and the Glazers would be clued up on is the financial side of this deal.
 
Hmmm like Carrick? No it takes more than that.

For W.Keane to become a marketing dream he'd need to score loads of goals for club (and then for country), like Rooney.
If he can do that, he'll be following Rooney's path. But that's not easy.
Rooney may be average now, but when he was a teenager, the guy was dynamite. In his first CL game - he scored a hat-trick. He was a force of nature and used brute force to get the ball into the back of net.

Carrick - this guy barely gets to play for England.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".
You really can't. Can people stop these posts please?
 
Some(rather one poster I saw) over there at Juventuz are now calling him the N word. Things gone south over there :lol:
 
Obviously he will have an impact on the reputation of the club, but what I'm saying is; in terms of sheer numbers of income through his marketability short term, that doesn't justify paying £100m for him. The original post was aimed at someone saying something in the lines of us paying so much money for him because he will earn it back for us through marketing.
Why have you seemingly added the arbitrary 'short-term' consideration to how long he takes to pay his way?

We become a force again with Pogba as a key component, and of course his marketability will grow exponentially with that. Pogba's avenues to "paying his way" are multiple times greater than your usual footballer who can only do that via the pitch. His marketability is of huge value to us as a club both directly and indirectly.
 
No you aren't. Why this constant downplaying of transfer fees? You wouldn't even get Bonucci and Kroos for £120m let alone adding Mahrez in there. And there's no chance Madrid sell Kroos to us anyway.
This.

Seems like some people have yet to realize how inflated the market has become. 120M isn't going to get you much in this market anymore. It's either a top player, a WC one(if one is lucky) or just a couple of good players, no more than that.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".

Stop with this. Madrid wouldnt let Kroos go for at least £60M. Plus you arent figuring in salary. Besides I think Jose knows whats better for his team than you do no?
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".

:lol: €120 million doesn't get you close to the three of them.
 
Seriously though,

Pogba's high technical skills combined with his unique image and name are what make him marketable.

I think his ethnicity is also a factor, not many black superstars in football at the moment.


This.

I think Pogba would be hugely marketable here in the States even though soccer/football isn't marketed here.

And yes...there aren't enough superstar black footballers in the world. The fact that three players with so much potential may all play for the Reds (Martial, Rashford and Pogba) is simply amazing.
 
That Juventus forum is hilarious. They are so bitter about the prospect of this. As if Pogba would be showing more ambition staying in that utterly dire Italian league winning his 5th league title on the trot. It's not like they don't sell their best players every year either, so their ambition for the CL is all talk no action. If Pogba stayed though they would have a shot at it this year so you can see why they would be angry at the club. At least if they dealt with Madrid they could get a few players in return.
 
Some(rather one poster I saw) over there at Juventuz are now calling him the N word. Things gone south over there :lol:

Saw that, Haven't spent much time on that forum but went on today to check they weren't suicidal and that was one of the first posts I saw! Classy bunch
 
I don't want us to sign him today. I'm just not ready for the blitz of it all. Just delay it by couple of days Woody my boy.
 
The muppet madness when he's shown wearing the United shirt during his signing. We're Manchester United, we'll do what we fecking want.
 
Unfair post in my opinion. 120 million would get you three very high quality players. For example, we could buy Mahrez, Kroos and Bonucci for that sort of money and whilst they aren't Ferraris, they are most certainly Porsche's and would offer more improvement to our squad than 1 "Ferrari".
That phrase being repeated over and over again does my head in, do you think a football player is an item on the shelf that you can just decide to throw in the trolley and pay up at the till? If we could sign we surely would have but indications are that Pogba is the player we can sign right now. What would you have: us spending the summer chasing an unattainable player only to sign an elbowing machine at deadline day or for us to overpay by around £20m for a player that wants and will come here and improve our side? Another aspect is that Pogba is Mourinho's first choice so it's better to give the manager the player he wants and succeed on the pitch than save a small fortune only to watch other clubs sweep all the trophies.