I would pay £40 a month for a television service without adverts. Aside from sport, the only tv I watch anymore is either subscription based or BBC.
I hear a lot of people speak about how they don't have any use for them, but I find it hard to believe that there's anyone who watches tv and hasn't enjoyed any of the wealth of content they have offered over the years. The lions share of the best drama, comedy and documentary content that comes out of Britain has come from the BBC.
Wildlife - Planet Earth, Blue Planet, Frozen Planet, Our Planet, Life, Seven Worlds One Planet, The Living Planet, Africa, Life on Earth
Drama - Sherlock, Peaky Blinders, Line of Duty, House of Cards, Doctor Who, Luther, The Fall, Killing Eve, Spooks, Pride & Prejudice, Bodyguard, Informer
Comedy - Only Fools & Horses, Fawlty Towers, The Office, Monty Python, Yes Minister, The Thick of It, Gavin & Stacey, Alan Partridge, The Royal Family, Have I Got News for You, Nevermind the Buzzcocks, Blackadder, Fleabag, Inside No.9
Those were literally the shows I could think of off the top of my head without pausing to think too long about it. There are literally hundreds of others I've not thought of and that's before we even touch on their news, politics and current affairs work.