Authorising the hiring of manager that shows a new direction for the club (not going for Poch), emboldening the new football structure and not meddling in footballing matters, pushing the head of negotiations out the door so we hopefully stop giving bad players new contracts to protect the assets, getting rid of head scouts. These things have been done on the footballing side, they look like they will continue to be done going on into the summer. We can also concurrently investigate other aspects of the club, including Social Media that does impact our image. It looks like he's coming in and ripping it all up to start again. Multiple issues can be dealt with at once. Reports are he wants us to go back somewhat to having the image of football club first, business club second. In complete opposition to the criticisms of Jose, LVG and the main reason we didn't get Klopp. Klopp is the greatest example of our image hampering our success - he was put off by us being 'Disneyland' as Woodward put it.