RT'd by Gabriele Marcotti. I've hit the big time, lads.
Manchester United and Manda Fermentation Co announce sponsorship agreement
Manda to become Club’s first Official Nutritional Supplements Partner in Japan
(NYSE:Man Utd) Manchester United Football Club has today announced a five-year sponsorship agreement with Manda Fermentation Co, Japan.
This ground-breaking agreement will see Manda become the Club’s first Official Nutritional Supplements Partner, with exclusive rights in Japan.
Founded in 1987, Manda produces a range of health food products, including enzyme based supplements. Its products offer a range of health benefits and are developed by fermenting a variety of natural fruit and vegetables.
For over 20 years the company has been researching and developing the fermentation process to create supplements without the aid of additives, resulting in natural, safe and tasty products to aid health and vitality.
As part of the agreement Manda will work with the Premier League champions to promote its brand to the Club’s 4 million Japanese followers.
Manchester United’s group managing director Richard Arnold comments: "This is the first time the Club has had an Official Nutritional Supplement Partner and we are delighted to welcome Manda as our inaugural partner in this sector.
"Manda is one of Japan’s leading health supplement manufacturers and they understand the benefits of natural nutrition, dedicating years of research into farming and new innovations to produce its products. Through our partnership we hope to communicate to our Japanese fans the benefits of adopting a healthy lifestyle.’
Dr. Yoshinori Matsuura, President of Manda Fermentation Co., Ltd. comments: "We are happy to announce our agreement with Manchester United, one of the oldest football clubs in world with great heritage, to become its first Official Nutritional Supplement Partner in Japan.
"Manchester United represents excitement and happiness to people all over the world and through this partnership, Manda would like also to expand the company’s aim to contribute to your wellness and the environmental conservation of our Mother Earth."
Bosh! Hopefully this deal can supplement some transfers... am I right? am I right?
How much are all these deals worth? I've no idea what the going rate for an Official Nutritional Supplements Partner in Japan is. How many 0s are we expecting?
Yep, I recently sold my Audi so I could buy a Chevy. Also cancelled all my insurance policies with AIG a few years ago and switched over to Aon.Has anyone ever consciously made a purchase based on our commercial partnerships?
Who here has stood in a shop in front of two products, one made by a company that sponsors United and one not, and bought the United-linked one for that reason? Mister Potato crisps, for example, in preference to another leading brand, or Paul Smith or Epson or Honda?
I must admit I have occasionally looked out for Cassillero Del Diablo, our official wine partner, just to see if it is any good, though Ive never actually seen it when Ive remembered its name and to look for it. (Id be interested to know if anyone has tried it and what they think?)
Has anyone ever consciously made a purchase based on our commercial partnerships?
Who here has stood in a shop in front of two products, one made by a company that sponsors United and one not, and bought the United-linked one for that reason? Mister Potato crisps, for example, in preference to another leading brand, or Paul Smith or Epson or Honda?
I must admit I have occasionally looked out for Cassillero Del Diablo, our official wine partner, just to see if it is any good, though Ive never actually seen it when Ive remembered its name and to look for it. (Id be interested to know if anyone has tried it and what they think?)
It's not that black and white, its brand awareness
Look at it this way, how many people in ireland/uk had heard of AIG/AON etc big companies need to keep their name in the spot light and need to introduce it into new markets, sponsoring big football clubs is the way to do it, and it works both ways
I actually bought the wine. El Diablo or something. Was not really good, but you an give it a "so-so". I prefer italian. What else? That's actually it probably. Oh, no, when i was a kid, well more of a teen actually, parents bought me a TV in my room and it was like 97 or something and i was pressuring them into buying me a Sharp one.Has anyone ever consciously made a purchase based on our commercial partnerships?
Good point, I convinced my mum to get me a Sharp tape machine when I was a kid. If she'd got me a JVC one I'd have just sat in my room in silence.I actually bought the wine. El Diablo or something. Was not really good, but you an give it a "so-so". I prefer italian. What else? That's actually it probably. Oh, no, when i was a kid, well more of a teen actually, parents bought me a TV in my room and it was like 97 or something and i was pressuring them into buying me a Sharp one.They bought me a Sony-_-