There’s an energy bubbling off Warren’s already growing team. They know she’s had a good couple of weeks; they like the crowds she’s getting; and they like hearing about each set of new staff hires, which have been impressing even skeptics in the political world for the level of skill and experience she’s been able to nail down.
That energy is also showing up in the response Warren has been generating more widely. Since she announced her exploratory committee, 50 percent of the people who’ve donated to her campaign had never donated to her before, according to Warren-campaign aides. Her digital staff, which by last year was already bigger than what most of the other campaigns will be able to assemble for months still, have been going through the data on those new people and comparing their issue concerns with those of the people on their existing list.
The size of that list of emails and phone numbers is a closely kept secret, and her aides declined to say how much it’s grown since New Year’s. But right after her announcement video went out, they turned the key on a personalized-texting operation. It centered on existing supporters in the early-voting states of Iowa, New Hampshire, South Carolina, and Nevada, and has already begun generating a huge response from donors, sign-ups from volunteers, and feedback on issues.
From climate change to health care to voters’ struggles to pay their rent, Warren addresses issues with serious policy analysis.