From the screenshots in the video looks like that spreadsheet was not only about blacks but about all voters, so I'm not sure if the racial angle is valid here. (Again, based on a first glance) looks like they were classifying all voters into certain buckets.
FYI, when canvassing we had to note if a person had early voted Bernie, or was strong Bernie, leaning Bernie, undecided, leaning someone else, or decided for someone else/anti-Bernie. We did not note race, and this was done by in-person contact not data farming. Still, the campaign would have had a similar spreadsheeet, and I imagine most campaigns would.
There's also a column about personality types - probably this is the facebook Cambridge Analytica data.