This is not the first "Winter World Cup." Every world cup has been hosted during the winter in the Southern Hemisphere, which includes most of South America, half of Africa and the whole of Australia. Yes, it can still be enjoyed despite the cold. Get over yourselves.
Secondly, going by the reactions on here and twitter there seems to be this sense of entitlement (and slight Islamophobia, if I'm being honest, rationalised through some sense of moral/political concern). All this talk of the World Cup needing to be hosted in a "proper" country (i.e. a European nation). This is the World Cup and the hosting rights need to reflect that. You'll still have the Euros to enjoy during your precious summer so again, get over yourselves.
Lastly, I have little doubt money or favours passed hands to secure the hosting rights and yes, it leaves a sour taste in my mouth and I'm not chuffed about the World Cup being hosted in such a conservative country but it does not change my views expressed above.