What does that mean? Of course we have to.. If we want to win things, which is a given, then we need to compete with chelsea in every department we can. Youth, transfers, commerially. Its a necessity. They may win because they have competitive advantage but that does not mean utd should not try. We are manchester united, the management and directors should realise this and act accordingly. This means promoting the idea of the club as much as it means selling shirts. Real Madrid have done alot of things badly in recent years but something they have achieved is enhancing the "idea" that they are forever successful and that the power is in their hands.
People forget they had 30 years of failure. United is a great club and it needs to start using this greatness not relying on it. I dont believe united use their power enough in the transfer market. Football is a competitive business and Utd must use their power. This will upset people, it will create some negative publicity but thats better than Utd looking like weak suckers every summer.
For example we let ourselves be associated with Diarra for 6 months. SAF publicly watched him. Then nothing happens because he does not want to come to us. What fools that makes Utd look. He has an agent, who has a phone number. Losing face like that only enhances the idea that Utd are a falling club. An idea thats wide spread in continetal europe at the moment. If it seems to everyone that we want a player. We must get him. That either means we conduct our scouting in slightly more subtle ways or we commit early and dont follow rules that the rest of our competition have long since forgotten about..