Brwned
Have you ever been in love before?
- Joined
- Apr 18, 2008
- Messages
- 50,879
I recall when we sold Beckham to Real, a few months later it was reported they had recouped the transfer fee paid in shirt sales alone.
And then later reported it was complete rubbish, of course, because while Beckham's shirt sales alone might've added up to that amount it didn't take into account how much of a % Beckham and Adidas took out of it, never mind the fact the important figure is what the overall increase in shirt sales was - it goes without saying that many people who bought Beckham shirts would've bought Figo, Zidane or Ronaldo shirts if Beckham didn't make the move.
And dont we receive a fixed amount by Nike, regardless of number of shirt sales? Yes, perhaps our advertisement value goes up, but to say shirt sales is wrong eh?
Indeed, but to be fair when people say shirt sales it's just the lazy way of saying we'll make more money through marketing, merchandise etc. And we will...yet somehow that's turned into a negative. There's absolutely nothing to suggest that was a key factor in us signing Kagawa, it's just a handy bonus. We signed an excellent young player on the cheap. He'll offer benefits to the club off the pitch. feck's sake, Glazer's.