Personally I think she lost because of the anti Trump campaign. Those who saw themselves as "good" guys ended up looking like the "bad" guys. The anti Trump campaign refused to recognize their own bigotry. Even now some fail to see the parallels between the way they tried to dehumanize Trump supporters or those considering voting for him and the way we've seen evil regimes operate in history. The irony being they used discrimination as a weapon with which to discriminate. Trump was compared to Hitler, his supporters were called "deplorables" (how far is that from cock roaches or rats as we've seen in the past?) The anti Trump campaign tried to stigmatize people with a different point of view, basically using a modern form of bullying to try and make them change their minds, rather than reasoned, rational political discourse. But you can't just bully people into voting how you want them to, as the voting booth doesn't judge or condemn you. The indiscriminate use of terms such as "racist", "bigot" and "xenophobe" etc was pretty disgusting. Sadly those who took that approach probably still don't recognize how reprehensible it was and how had that not done so, in my opinion at least, Donald Trump wouldn't be President Elect.