I wrote this in another thread couple of days ago, I put it here hopefully to help someone to understand that the problem is not the lack of spending.
Compare to many here I can't say I am a die hard united fan, but I did start watching united when their match was first broadcasted in China in early 90s and I have been following the team even after I moved to United States 20 something years ago. So let me offer some of my thoughts on the thinking of the ownership/management and current issues with United.
1. Closely following many American sport enterprises (Also worked in a professional club), I can safely say that all the owners will put making money ahead of winning in any given day, no exception. They can come out say how much they care about winning and how much they care about fans, but the hard truth is that they care money way more. The are ruthless and aggressive, that is why they are the owners and us here are not. but they are also excellent in decision making and they are arrogant and stubborn. I am laughing at people moaning about Glazers milking the club. nothing wrong with that. if they can maintain United brand without spending money, of course they will not spend. Look at Arsenal owner, same way if not worse.
But again, these guys are excellent business people, they will not hesitate spending if they see opportunities to improve the brand (likely by building a championship team). Glazers' other sport franchise, Tampa Bay Buccaneers American football team won Super Bowl on 2003. They did it by replacing a hall of fame coach in Tony Dungy with another good coach Jon Gruden. First, it was not a popular decision, lots of fans did not like it, and the players loved Dungy. Second, they paid heavy prices to get Gruden by trading one first round and one 2nd round draft picks to the Oakland team whom Gruden was working for. To many of you not familiar with draft picks, you can just imagine the price of picks is like trading away a peak Vidic (or even more significant) for a coach. They won the Super Bowl the next year, and that the last window they could have win because many of their top players (several ended up in Hall of fame) were getting old and in decline. I tell the story just to let people here to know that they are business people, they will spend if they think they need to spend. That brings to my 2nd point:
2. I have been satisfied if not surprised by the spending since SAF retired. I was quite surprised the owners backed LVG and Mourinho this much. Again, everything just number and money to them. So imagine that when Woodward went to them and the board asking significant more money than SAF would have asked. not even these guys, any business person would naturally question how you would justify the more spending and less chance of winning. You can tell them how terrible the team was and how the God figure SAF was, they would listen, they would agree that SAF was significant for the success in all those years, but they won't fully buy into a complete turn over of a team that just won the championship.
So I think Woodward did adequate if not excellent job in persuading these guys to open their pockets. He must have demonstrated with money numbers that either the brand value would drop or with the spending United would be winning not only premier league but also a chance to win CL. Now after hiring 2 supposedly best available managers (ignore Moyes) and spending $400 millions in overhaul rosters, no title in sight. Wouldn't you think Woodward's credibility with the owners or board dipped a little? If he were a general manager of an American sport team, he is on hot seat for sure if not gone already. People like Gary Neville argued that you should not let the house 3/4 built, but to these owners they thought with the money they have spent there should be 2 houses built already. now I offer some of my thoughts below:
3. I, like many others here, favors a DOF. With this much money involved these days, it is not logical not to restructure the organization. It is very very rare that any sports franchise in US not with a structure of CEO, GM, Manger/Coach. CEO oversees the overall operations, GM oversees transfer, scouting, draft with statistics and number crunching heavily adapted. Manager/Coach manages team selections and tactics. I think this model is going to be more and more adopted by teams here (Liverpool, Man city already for that matter). It is just too much money to rely on a single person to make decision. We don't have SAF anymore, so even with Mourinho moaning managers are like coaches, we should get a DOF. That is the start.
4. Prepare to part away with Mourinho. I believe the owners/board don't like him anyway. Almost all American owners would not want a coach that always in the spot light. Their ideal coach is Bill Belichick, who speaks little when winning, and speak less when losing. And of course, Belichick wins a lot too. I am certain that the owners would not like Mourinho's personality at the time of his hiring, but it can be tolerated if the team has been winning. Needless to say, with the team struggling, he still behaves like there is not a fight he does not like (players, reporters, pundits, probably staff too), it probably is too much for the owners. Again, too much money on the line for all the extracurricular activities. That is one big reason they won't back him as much as before.
The bigger issue is that he has not shown any capability to coach the team play consistently, to get the most out of players. I would not claim I am as good as many of you tactically, but the problem is glaring enough for any people to see. People may argue his past success. hack, I was on an U10 national team, but who cares. again, with this much money invested, the owners going to ask: what have you done for me lately? I am sure if you were the owner, you would ask the same question. people may also argue he inherited a poor team, I think it is just an excuse to begin with, many debates have done here already. But he had this many signings last 2 years and the team still plays this inconsistent? forget about style, if he wins, who cares. but unfortunately his style of football not only is not good for the eyeballs but also not going to win big. we here do not make decisions, but you think the owners/board trust him to think he is the guy to get us back to the top?