If there's a rule that's implemented then of course I won't argue with it. My point is that if you search match threads from seasons gone by, extremely few contain anything other than team names, so that's why when I've created threads I've done it in the simply "Chelsea vs. Manchester United" fashion. It makes it less clear on the homepage as well if you have the competition name before the team names if the club names are cut off halfway through.
Again, this is the first complaint I've ever seen about it, so I'm sorry if you guys have a bee in your bonnet about this issue, perhaps we should stop arguing about something that's really irrelevant and look forward to the game?