We probably couldn't have handled this any worse if we'd tried.
This idea that he's worth more than they're offering is a complete fallacy. Less than 12 months left on his contract, Madrid are calling and he wants to go home. He's worth whatever we can get for him. Lets give Dave his dues here, he isn't pushing to leave Manchester United, he's pushing to go home. Home just happens to be a city with arguably the worlds biggest club, who hold a massive appeal to the vast majority of footballers worldwide. I wouldn't cry about it, United aren't exactly at the bottom of the food chain when it comes to global appeal. And just because we've been stupidly generous with the fees we've paid recently doesn't mean Madrid have to.
I would have took £15-£20M the minute his contract had less than a year to run and we knew he wanted the move, which we obviously knew by May. Four months later we've failed to sign a suitable replacement, and have demonized a player who seems to have spent his entire career being well behaved, committed and professional.
I haven't seen anyone suggest that we'll get much more than £30M even if we 'win' on this one. By all accounts Madrid are (or were) pissing about with offers around £15M. That means we've spent the entire summer with our heads in the sands, refusing to sign someone good enough to replace him for the sake of £15M. Here we are in August, with a guy who played about 12 club games last season as our only credible replacement, while van Gaal starts a public bitch fest with our player of the season... all for the sake of £15M. It's easy to say when it's not my money, but for the sake of 15 or so million quid, I'd rather us be able to field our strongest 11 and avoid this he said/she said bullshit to be honest.
You win some you lose some. Give him a pat on the back for the last two years, wish him luck, and move on.