Hmm.
By doing that though, we would be forced to have a discussion about his sexuality. I don't think we would if it were more organic. People would still think things, as they would regardless. If you are homophobic, a public declaration won't change that. The point is, you will keep it to yourself. At least you should. Frankly, if you don't, there will be consequences. As a black man, I know how much people are scared of being labelled a bigot. I have to constantly tell people that x or y is okay, nobody thinks you hate black people! I doubt any media will openly question a players sexuality. Some still won't like it, but that can't be changed.
I mean, a newspaper would never dream of 'sending cameramen to a players house to shout slurs' because he was gay! Could you imagine that?! They would be sued to heavens for a start, and it is illegal too.