Look away now if you care about how football portrays itself because a great institution is falling on its irresponsible sword. There is no opprobrium too great to be levelled at Liverpool because at the heart of this sorry episode - bad enough to begin with, worsening by the day because of the club's not-sorry sorry response to a shame of their own escalation - is their absolute refusal to remember who they are.
Remove the tribalism for a moment and all football fans should be able to agree that Liverpool are a great institution within the game. Now put those blinkers back on because it's all that Liverpool - a great institution turned blind by their own one-eyed irresponsibility - deserve. If they don't want to see the wider responsibilities a great institution is beholden to uphold then nobody else ought to adjudge them from a neutral perspective. If they want to see everyone out to get them then let them see it.
There's a 'hear no evil, see no evil' line in here somewhere because the first pitiful retort to the playing staff's misguided show of support for Luis Suarez before the game at Wigan is the reminder that, as per the club's own statement, not one of them heard the exchange between Suarez and Patrice Evra. No matter. He's one of them and the other isn't. Case closed.
Truly, did nobody at the club stop to consider what sort of message their Suarez shirts sent out? Can it really be true that nobody at Liverpool Football Club remembered that their name lists Football as well as Club? Was it really so hard to spot the benefits which would have been accrued for all concerned - including the club, including Suarez himself, including the game - if the entire playing staff had lined up in anti-racism shirts?
Apparently not. And here's the message that Liverpool, a great institution turned in on itself without a single dissenting thought for a wider perspective, spelt out last night: English football has turned absolutely tribal.