YouGov found that more people voted Labour because of the party’s socialist manifesto, because of its leader Jeremy Corbyn, or because they wanted to stop the Tories than any other reasons.
28 per cent of people said they backed the party because of its manifesto, 15 per cent because they were anti-Tory, and 13 per cent because of Mr Corbyn, the pollster says.
Other reasons included 12 per cent who said the party offered fairness or hope for the many, and 8 per cent specifically because of the party’s approach to the NHS.
Local loyalty to an MP or good candidate was picked by just six per cent, roughly the same number as those who specifically cited the policy to scrap tuition fees (four per cent) or who said they had simply always voted Labour (five per cent).
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A concurrent poll of Tory voters showed that their main reasons for backing the party were Brexit (21 per cent), that they were anti-Labour (16 per cent) or anti-Corbyn (14 per cent).