Here's Vodafone's press release...
RNS Number:5664U
Vodafone Group Plc
23 November 2005
23 November 2005
Press Release
VODAFONE ANNOUNCES NEW FOOTBALL SPONSORSHIP
Vodafone today announces an exciting and exclusive three year agreement to
sponsor the UEFA Champions League commencing on 1st July 2006. The sponsorship
deal will see Vodafone become both an Official Partner and the Official Mobile
Network of the UEFA Champions League.
The agreement is central to Vodafone's global sponsorship strategy
and reinforces the company's long term commitment to football. This new
partnership will enable all Vodafone operating companies, partner networks and
affiliates to provide their customers with access to the world's largest and
most prestigious club competition.
The partnership will enable Vodafone to deliver content including video
highlights packages and goal alerts from all UEFA Champions League matches to
football fans on the Vodafone live! with 3G consumer service.
The new agreement with UEFA Champions League has two elements:
Sponsorship - In addition to becoming an official partner and the official
mobile network to the UEFA Champions League, Vodafone will be entitled to
significant branding and hosting rights, as well as a substantial broadcast
sponsorship package.
Content - Building on Vodafone's existing UEFA Champions League content,
highlights include in match video goal alerts, full time video highlights,
preview packages, backed up with a comprehensive official text and data service
on Vodafone live! with 3G.
Commenting on the new agreement Peter Bamford, Vodafone's Chief Marketing
Officer said, "This new and exclusive partnership with the UEFA Champions
League, allows us to build on and consolidate our successful association with
football. The UEFA Champions League offers Vodafone two new benefits: firstly it
extends Vodafone's football relevance to supporters around the world and
secondly it offers fans access to unique and compelling content through the
Vodafone network, both of which will increase our brand awareness and drive
revenue."
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For further information:
Vodafone Group
Investor Relations
Tel: +44 (0) 1635 664447
Media Relations
Tel: +44 (0) 1635 664444
Sports Sponsorship PR
Tel: +44 (0) 1635 672247