Perez always wins'. Looking like that's how it's turning out.
Even I knew that. We are soft, no doubt. When we buy players we overpay. When we sell, we underpay. This happens almost every time.
Buying Di Maria for £60M and selling him for £45M, less than 1 year later.
Selling our best player for £20M.
Buying a 19 year old for £36M.
Paying higher than a player's release clause (Fellaini).
I work in sales and negotiate deals on a daily basis. If a seller or buyer made the above deals, he would get fired so fast, he wouldn't have time to clear out his desk.
The one time we tried to haggle on price (Pedro deal), we screwed that up and got gazumped, by Mourinho.
It might be an idea for Woodward to high a top negotiator, to be on his team, so that when he is negotiating these deals, all communication will be done via the negotiator.
In fairness, when it comes to negotiating sponsorship deals, Woodward is from the top draw. But his transfer dealings are generally terrible. I mean, sack-worthy terrible.