Perception is everything and there is nothing as important sounds all very Goebbels.
Sure if you're Trump, or if you're running a public relations campaign for a toy that has maimed children, or you are cynical enough to primarily focus on minimising the damage of a pedo-priest scandal on your church, or your oil slick has destroyed a whole ecosystem.
But otherwise it seems a rather horrible outlook. You must be able to think of at least one thing that is more important.
Sure if you're Trump, or if you're running a public relations campaign for a toy that has maimed children, or you are cynical enough to primarily focus on minimising the damage of a pedo-priest scandal on your church, or your oil slick has destroyed a whole ecosystem.
But otherwise it seems a rather horrible outlook. You must be able to think of at least one thing that is more important.