I thought all these posts were talking about the last two Henry Winter briefs ("Rashford's teammates are in awe of his bravery" and
this cringefest).
Didn't even realise he'd came out with another one today. Swiss watches aren't as reliable.
It is part of the industry that celebrities/athletes/politicians/PR agents have journalists they like to 'cooperate' with to plant stories and sway opinion. It's not exactly pleasant, and on a moral level I think journalists (even trivial ones like sport and entertainment) should try to keep some degree of neutrality - but I'm also a hypocrite because it's something I do myself for clients. It's the shortest path to easy results.
But even factoring that in, the Rashford/Rashford's Brother/Roc/Henry Winter stuff plunges new depths in it's
reacharound sycophancy.